On Wednesday evening, in the heart of bustling east London, special guests were invited to the official UK launch event of PX, Bowers & Wilkins first noise cancelling headphone. Taking place in an intimate setting, the evening consisted of exclusive hands-on demonstrations, a product introduction by Alexander van der Heijden, the General Manager of Headphones, and a special performance from neo-jazz aficionados, Blue Lab Beats, ensuring the exciting new chapter for Bowers & Wilkins headphones truly began in style.
There was an air of excitement at Old Street Records bar, with many wanting to try PX for themselves, and to see (and certainly hear) the latest member of the Bowers & Wilkins headphones family.
“It was our vision to create a headphone that sounds incredible and is so intuitive that it responds to you.”
Alexander van der Heijden, General Manager – Headphones
Sat prominently in the room was the interactive PX in-store display, allowing inquisitive guests to directly immerse themselves in the PX experience. This presented an exclusive opportunity to fully get to grips with the features, sound and design of PX, resulting in many positive comments on the impressive user experience of the headphones. The eye-catching in-store display will eventually make its way to retail stores across the globe.
The evening flowed seamlessly into an energetic performance from jazz duo Blue Lab Beats, whose upcoming album is the October release on Society of Sound, Bowers & Wilkins’ music subscription service. Influenced by jazz artists such as Thelonious Monk, Herbie Hancock and Don Blackman, their sound combines smooth and luscious jazz harmonies with raw 90s boom bap beats, creating a futuristic yet old school aesthetic to their sound. And their performance delivered, with guests enjoying their unique musical blend, tastefully laced with rhythmic and harmonic sophistication. Audience members were also treated to a special preview of a track from their upcoming album, which was recorded at Peter Gabriel’s Real World Studios earlier this year.
DJ Chillz continued the music well into the night with an upbeat set, rounding off a truly special launch event. You can already see some of the great reviews that have appeared online from publications such as What Hi-Fi? and Trusted Reviews with, more coverage expected to follow.