From its beginnings as a compelling advert soundtrack to a fully recorded, produced and released song, “These Woods (Human Made)” is music inspired by the creative partnership between Bowers & Wilkins and automotive partner, Volvo. And the result is simply breath-taking.
In March 2017 Volvo released their ‘Human Made’ brand advert featuring the S90, V90 and XC90. A pinnacle of design and style, it was shot in view of stunning Scandinavian surroundings, featured beautifully communicated human interaction and highlighted a Bowers & Wilkins in-car sound system. And combined with dynamic and gorgeous cinematography, it proved to be an instant success. But there was a particular artistic element that garnered a significant (and unexpected) amount of interest, this was the soundtrack.
Composed by Jonathan Goldstein, the music brought a real sense of emotion to the advert, with the hushed, hygge piano introduction gradually building into an uplifting chorus of vocals and minimalistic electronic drum beats. The music proved to be a hit but was never fully recorded to meet the ears of music lovers.
This is, until now.
Over the past few months, the advert’s musical score has been reimagined by the original composer and with up and coming Swedish pop-star KLARA to bring you a fully recorded track. Recorded at Peter Gabriel’s Real World Studios in Wiltshire, the music has blossomed into a perfectly crafted song with a stunning orchestral accompaniment and vocals beautifully sung by KLARA, spectacularly elevating it from the original.
Luscious strings and brass now add an atmospheric and intrinsically human made touch to the accompaniment, echoing the organic beginnings, journey and purpose of the song and advert, while the original minimalist beats have been transformed into a rousing percussive performance – almost as breath-taking as the Scandinavian Mountains themselves.
To accompany the release of the track, a behind-the-scenes music video was filmed on location at Real World Studios featuring KLARA.
For discerning audio enthusiasts, Bowers & Wilkins have made available a high-resolution (FLAC 24-bit) download of the track that can be downloaded for free here.