Introducing Southwater Research & Engineering (SRE)

Bowers & Wilkins is excited to announce our new research, design and engineering center in Southwater, England, called Southwater Research & Engineering (SRE).

Southwater Research & Engineering represents a significant investment to expand our team and accelerate our ability to develop new capabilities that will drive innovation across luxury home speakers, headphones and performance car audio.

The new SRE will build on the enviable legacy of its predecessor, the Steyning Research Establishment, and keeps the same initials as a tribute. The Steyning institute, also known as the “University of Sound”, is where every major acoustic innovation, including 800 Series Diamond and Nautilus, that has defined Bowers & Wilkins was created.

Styening Research Establishment

The new facility will be more than twice the size of the original at nearly 30,000 sq ft (2,750 sq m). When it opens later this year, it will accommodate multiple anechoic chambers, significant increase in the number of listening test rooms, a suite of product testing and engineering labs, and dedicated Headphone and Automotive Audio Labs.

In recognition of the incredible legacy of John Bowers, it will also feature a near recreation of his original listening room to ensure that our sound remains true to his vision. The all-new SRE will also feature an experience centre designed to showcase the product ranges to partners, press, and visitors alike.

Southwater Research & Engineering

This move represents a significant investment in the brand to continue to bring new and innovative products to market. By expanding our commitment to cutting-edge engineering, we will continue to provide our customers with the next generation of audio excellence.

“For more than 50 years, Bowers & Wilkins has been defined by cutting-edge acoustic technologies, complemented by beautifully designed products.” – Gideon Yu, executive chairman and CEO at Bowers & Wilkins.

“Inspired by John Bowers’ quest for what he called ‘True Sound’, our engineers are dedicated to honoring and continuing that legacy today. The new SRE is an extension of our rich sound engineering tradition. It is designed to further the mission of crafting products that deliver incredible sound experiences and beyond to our customers and consumers.”

In anticipation of the move, Bowers & Wilkins has already increased the size of its R&D team by 40 percent over the past two years. Once the new facility opens later this year, the company will continue to recruit new top-quality engineering talent to join the expanding team.

“Bowers & Wilkins’ commitment to audio excellence, precision craftsmanship and innovation has allowed us to stay true to our promise of delivering the highest quality and most accurate performance audio possible,” added Ken McAlpine, Chief Technology Officer at Bowers & Wilkins. “The team at SRE has more than 300 plus years of combined sound engineering expertise. The investment in the all-new SRE will ensure that our dedication to innovation continues for the next 50 years and beyond.”

There will be more updates on our move to Southwater Research & Engineering in the autumn, including an exclusive look into our new facilities.


  • Brian Fernandes says:

    I look forward to seeing innovative and class leading products being produced. As a user or your products for the last 25 years, this can only be a good thing. As a seller of the brand prodicts, I wait in anticipation to see What is coming next. Multi-room speakers to rival Develiet would be a great start.

  • Soren B. Olsen says:

    Dear Sirs, What Will happening now to the old Steyning historical building after the move? Regards Soren

  • Nicholas says:

    It is so nice to hear about a reputable audio company being able to expand in this manner. I love the news and the new building looks absolutely state of the art.

    This is a very special time and amazing for audio enthusiasist such as myself.


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