P7 headphones with Mr. Burberry fragrance: a collaboration of the senses

Mr-Burberry

A true collaboration of sound, scent and sight, the Mr. Burberry in-store experience combines innovative sound design delivered through P7 headphones, with a campaign film shot by Oscar-winning director Steve McQueen.

Burberry has selected Bowers & Wilkins P7 headphones to deliver the pristine audio element of a unique multi-sensory experience for Mr. Burberry, a fragrance inspired by the world-famous Burberry trench coat and London.

Mr-Burberry-and-P7

Based around Benjamin Clementine’s evocative track, ‘I Won’t Complain’, the accompanying audio weaves together the film’s narrative with the scent’s notes giving the user an enhanced immersive experience.

Benjamin-Clementine

For example, the scent’s fresh opening notes were inspired by the sensation and feel of a crisp white shirt. The audio design places the sound of such a shirt behind the listener’s ears and neck, creating the sensation of a fresh collar being pulled up on to them. 

Mr-Burberry_2

P7 deliver a truly immersive experience that envelops you in sound. Crafted from high-quality leather and aluminium, they are the perfect headphones for presenting the evocative near/far stereo sound design that accompanies the short film.

P7_4

Discover T7 Gold Edition
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1 Comment

  • Thomas McGinn says:

    I’ve got an I Pod Classic with a pair of P 5 Headphones which are mind blowing, no matter what kind of music you listen to these headphones are excellent not only in there delivery but the overall sound and clarity.

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