A true collaboration of sound, scent and sight, the Mr. Burberry in-store experience combines innovative sound design delivered through P7 headphones, with a campaign film shot by Oscar-winning director Steve McQueen.
Burberry has selected Bowers & Wilkins P7 headphones to deliver the pristine audio element of a unique multi-sensory experience for Mr. Burberry, a fragrance inspired by the world-famous Burberry trench coat and London.
Based around Benjamin Clementine’s evocative track, ‘I Won’t Complain’, the accompanying audio weaves together the film’s narrative with the scent’s notes giving the user an enhanced immersive experience.
For example, the scent’s fresh opening notes were inspired by the sensation and feel of a crisp white shirt. The audio design places the sound of such a shirt behind the listener’s ears and neck, creating the sensation of a fresh collar being pulled up on to them.
P7 deliver a truly immersive experience that envelops you in sound. Crafted from high-quality leather and aluminium, they are the perfect headphones for presenting the evocative near/far stereo sound design that accompanies the short film.