Maserati and Bowers & Wilkins go on a world tour

Seven Notes World Tour is a touring exhibition of sound, music and design that celebrates the arrival of the new Maserati Quattroporte – the car manufacturer’s first model to feature an integrated Bowers & Wilkins car audio system.

The experience comprises of a multi-sensory sound installation based on the shared design principles of the two brands – engineering excellence, technological innovation and true performance. It is the natural progression of the Seven Notes collection of music tracks, produced by internationally acclaimed artist and producer Howie B (Björk, U2), that were created using the seven distinct notes of Maserati V8 engines. The tracks were produced at London’s Abbey Road Studios using Bowers & Wilkins 800 Series Diamond loudspeakers.

Encompassing Dubai, Beijing, Shanghai, Tokyo, Los Angeles, New York and London, plus a special Vogue tribute event during Men’s Fashion Week in Milan, Seven Notes World Tour features an exclusive live performance of the Seven Notes tracks by Howie B at each location. Howie B is supported by a local DJ in each city, making each individual performance uniquely different.

  • The tracks are also available to download exclusively here.

Commenting on the tour, Howie B said: “Every musical project has its distinct challenge, whether it is working with a big recording artist like U2 or Björk or whether it is marrying an unanimated object with an animated object, in this case the engine with the music group. The resulting Seven Notes tracks exceeded what I could have imagined. The Seven Notes World Tour will bring this music to life via a stunning audio-visual feast that has never been seen before.”

The tour starts in Dubai on the  24th April and finshes in London on the 17th July.

Seven Notes World Tour:

  • Beijing  9th May
  • Shanghai  16th May
  •  Tokyo 23th May
  • Los Angeles 6th June
  • New York  13th June
  • London  17th July

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