GQ takes the new Bowers & Wilkins equipped Maserati Quattroporte for a test drive

Maserati Quattroporte with Bowers & Wilkins audio

Definitive men’s magazine GQ took  the new Bowers & Wilkins equipped Maserati Quattroporte for a test drive, and loved every minute of it.

The magazine took the car on a four-hour road trip from Nice to Avignon where they meet with Bowers & Wilkins Automotive Progamme Manager Robert Emmanuel who explained what was so extraordinary about the sound system:

“The speakers are all timed slightly differently, so that wherever you are in the car, the music hits you at the same time,” says Emmanuel. “Whereas in most cars, you hear different instruments and vocals from each individual speaker, we’ve created a system where the sound you hear is identical, no matter where you’re sitting.

“We first tested the system on a Marcus Miller track. Because of how intricate this system is, it literally sounds as though there is a piano in your car when you listen to classical music. I love listening to John Lennon on it; you can genuinely hear the reverb on his voice when he stretches it. The controls on the system allow you to choose whether you’d like it to sound as though you’re in the audience of a music concert or on the stage with the musicians.”

Read the full review here.

2 Comments

  • Tom says:

    Great, I’m sure it sounds fantastic. But…the comment that they’ve created a system “so that wherever you are in the car, the music hits you at the same time” is a bit unbelievable. Actually….impossible.

  • blair says:

    Why this car ? I mean, its incredibly beautiful but
    . . . maybe an Audi A8L ? for fun ?

Add a comment

We welcome debate within Society of Sound, but please keep it friendly, respectful and relevant. We have a few house rules which we ask you to abide by to keep the debate intelligent. Read more.
Product enquiry or support issue? Please click here.

Related posts

John-Dibb

Learn how to listen: sound tasting at Abbey Road with Dr John Dibb

Continuing on our mission as sound evangelists we invited a group of journalists to a Sound Tasting at Abbey Road Studios. The aim … Read more

Maserati Quattroporte with Bowers & Wilkins surround system

Watch the Maserati Quattroporte audio system in action

The full-blooded roar of a Maserati V8 has always been a thing of beauty. Now, thanks to a combination of careful speaker placement … Read more

Photo of the 802 Diamond

Bowers & Wilkins video factory tour: 800 Series Diamond polishing

In the fourth of our exclusive series of video tours around the Bowers & Wilkins UK factory, we look at the amazing amount of … Read more