Having the Jaguar on the stand at CES in Las Vegas is a proving to be a great attention grabber. This car is absolutely gorgeous and really draws a crowd. Once inside, the 525-watt Bowers & Wilkins Surround Sound system really impresses even the most advanced audiophile.

Bowers & Wilkins has an exclusive partnership with Jaguar and has worked with them for the past three years building the perfect sound system for both the XKR and the XF.

The response has been astounding; it’s amazing how the car draws people in. Even MC Hammer spent some time listening to the sound system and he wrote about it on his Twitter account.

For those of you interested in the car, the XKR has a powerful supercharged 420-horsepower 4.2-liter V8 that sprints to 60 mph in 4.9 seconds, comes in a single color, this year it’s the Shadow Grey metallic (last year was Celestial Black) with 20-inch Selena alloy wheels.

The Bowers & Wilkins Surround sound system provides 525 watts of audio, via low distortion Kevlar mid-range speakers and aluminum dome tweeters, designed and tuned specifically for the XKR and comes standard in the Portfolio.

We are halfway through the show and are looking forward to the next two days. Stay tuned, and check out the Jaguar video in the meantime…