Born of a dream to bring true hi-fi sound quality to huge, outdoors venues, Bowers & Wilkins Sound System debuted at Primavera Sound Barcelona.
Four Sound System speaker stacks, each 3.5m tall, brought spine-tingling sound to a mix of DJ sets and live acts. Sound System adapts the acoustic design of our flagship Hi-Fi and studio speakers in a massively enlarged format, to stunning effect.
“The sound was crystal clear,” said DJ Fra after his Friday night performance. “You could feel every single detail of the sound. It was a beautiful experience.”
“It’s like being in an 800 capacity high-end studio,” added The Haxan Cloak.
Crowds and critics were equally impressed. Spin magazine listed not one but two Sound System sets – John Talabot and Marc Piñol – in its “10 best things we saw at Primavera Sound“. Meanwhile news of the speaker stacks impressed everyone from DJ Mag, XLR8R and Mixmag to GQ Magazine.
See and hear this remarkable debut for yourself – and experience the atmosphere of Sound System in a stunning 21m igloo tent with 360° video projection. Watch the video… and check back in soon for news of where Sound System is appearing next.