Ryan McGinley’s mesmerising video for sigur ros’ Valtari project

One of the most interesting of contemporary bands, sigur ros also push boundaries visually.

Their Valtair film project gives twelve film makers a modest budget and free reign to “create whatever comes into their head when they listen to songs from the band’s forthcoming album.”

The band explain:

“we never meant our music to come with a pre-programmed emotional response. we don’t want to tell anyone how to feel and what to take from it. with the films, we have literally no idea what the directors are going to come back with. none of them know what the others are doing, so hopefully it could be interesting.”

Ryan McGinley on his Film…
‘this piece is my poem to new york city. i wanted to bring a childhood innocence to the streets, through a character whose own light and wonder effects the world around her. i’m always interested in an atmosphere where dreams and reality mingle on equal terms’

sigur ros are currently on tour.

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