Watch the video of our P3 launch at Abbey Road Studios featuring a live recording session from Portico Quartet.
Thursday May 3rd saw the launch of Bowers & Wilkins P3 Mobile Hi-Fi Headphones. To celebrate the launch Bowers & Wilkins hosted an exclusive press event at London’s Abbey Road Studios.
In the venue’s legendary Studio 2, guests mingled among the pianos used by The Beatles and a selection of Bowers & Wilkins speakers, including a white version of the iconic Nautilus.
Because of the venue in which we made the announcement, we decided that it would make for a more memorable event to create a record of the evening. An exclusive, high-quality recording by the Mercury Award nominated Portico Quartet was the way to go.
So after the official unveiling of the new P3, each member of the audience was handed a pair of the headphones together with a radio receiver. Then the east London-based electronic outfit played Lacker Boo and Rubidium from their latest album. But instead of listening through a PA system, the audience had the unusual experience of hearing the live mix being produced by the engineer in the control room. At the end of the evening, attendees were given a copy of the recording of which they formed the audience.
Portico Quartet’s eponymous third album will be available to Society of Sound members on the 11th May as a stunning studio-quality download.