One of the main reasons we set up Society of Sound Music was that we wanted to provide an antidote to the all-you-can eat music servers that abound. Quality was the key rather than quantity and underpinning that was the desire to promote new and exciting music.
On top of the exclusive albums we provide monthly, we’ve started an occasional series of label samplers to give music fans the chance to discover rostas of artists on labels we feel are genuinely passionate about what they do and only put out what they care about.
The first label in this series is one of the most talked about labels of the moment, Full Time Hobby. The Independent’s Andy Gill describes them perfectly:
“By developing a label profile based on taste and quality, a company can acquire a devoted fanbase that values its product as physical artefacts, rather than virtual soundfiles.
It’s all about signing distinctive acts and packaging them attractively – areas in which UK indie Full Time Hobby currently leads the pack.
How on earth, one wonders, did this tiny operation manage to sign not just the two hottest American indie bands of the moment (The Hold Steady and White Denim), but also respected neo-psychedelic Krautrockers Viva Voce and Fujiya & Miyagi and quirky folktronicists Tunng?…by being into music rather than money, as the title confirms. ”
Full Society of Sound members will receive the entire 8 track CD, trial members will be able to download a track from the supremely excellent The Hold Steady plus they’ll receive a six track sampler from us with highlights of previous Society of Sound music. See here for joining details.
As I mentioned at the start, a huge part of this Society is about discovery. We want to know what you thought of this sampler. Are there any labels you think we’d like and that you’d like to see represented here? Let us know what you think.