I have been thinking a lot about listening. I don’t have time to listen to music properly any more – I always seem to have a pile of new CDs I haven’t got round to listening to – when I was young I listened to each new record for hours on end every day until I knew it back to front.
No matter how hard I try, MP3’s just aren’t the same as a CD or vinyl. The best way to listen to anything is with your eyes closed – some people seem to only listen to music on their mobile phones on the bus.
And that’s exactly what we’re addressing with Society of Sound’s music club. The idea of having one beautifully recorded album a month that you can download without any compression and then burn onto a disc so you can have an actual CD with artwork is really appealing. You can listen to it properly for at least a month before even thinking about the next one.
This is a really creative time for the music industry, it has needed to change for a long time, everyone has agreed the old business model is obsolete and this leaves the door wide open for people to try new ones –something that Radiohead proved effortlessly with their In Rainbows album. Giving the rights back to Society of Sound artists once the month is up means they can record something unrestricted by any label and then distribute it as they want to.
We’re trying something new here, and in the words of the redoubtable Freddie Laker, come fly with us.